This program presents the new dimension of marketing linked to technology and connectivity. It looks at the influence of the digital age on marketing strategy and activities, addressing the complementary factor between the human factor and inter-computer connectivity.
Competency addressed:
•Able to create a map customer journey for business
•Able to understand the philosophy of effectiveness of brand, marketing and purchase decision
•Able to create marketing communication strategy to support the marketing activity
What will you get:
•Learn the marketing strategy approach from Philip Kotler and Hermawan Kartajaya, one of 50 Gurus who have Shaped the Future of Marketing.
•Interactive discussion in class to guide problem solving with the applicable framework.
•Future invitation to international event and networking session from MarkPlus Institute ASEAN.
Public Training
August 2024